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PPC News: Performance Max

339 posts

PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A woman with curly hair wearing a light sweater and green pants holds a tablet. She stands in a greenhouse surrounded by plants, appearing focused. The background shows a structure of glass and metal beams with greenery outside.

Microsoft Launches Modeled Conversions for UET Consent Mode

Microsoft has launched Modeled Conversions for UET Consent Mode, giving advertisers a more complete picture of…

August 7, 2025

A budgeting interface for an ad campaign, including options like Accelerated, Recommended, and Basic—plus estimated monthly and annual costs. Sidebar sections cover Assets, PMax targeting, Microsoft Ads details, Budget, Share of Voice, and Summary.

PMax in Microsoft Ads Now Offers Share of Voice, Budget Tips & More

Microsoft Advertising has rolled out fresh reporting tools and campaign controls for Performance Max campaigns,…

August 7, 2025

Four people are gathered around a wooden table working together. Two are using laptops, one is writing on paper, and another is holding a document. A smartphone and a small plant are also on the table.

Clearer Delivery Statuses in Shopping Campaigns

Microsoft Advertising just rolled out new delivery status messages and a campaign diagnostic tile to help…

August 7, 2025

Enhanced PMax Targeting Now Available via Google Ads API

Starting August 4, advertisers and developers now have 3 key targeting upgrades: All 3 features are now…

August 6, 2025

Screenshot of a Google Ads interface showing dynamic ad asset options, including Images, Headlines, Descriptions, Products, Videos, and Sitelinks, with a red arrow pointing to the "Sitelinks" option.

Sitelinks Now Influence Ad Strength in PMAX Campaigns

Google Ads has quietly updated how ad strength is calculated in Performance Max by including sitelinks as a…

August 5, 2025

Google Requests Brand Guidelines Update in PMAX

Google is prompting advertisers to update their brand guidelines in Performance Max campaigns, as these are now…

August 4, 2025

Two screenshots show a digital dashboard titled "Channel performance," featuring charts and tables with Google marketing channels, PMax campaign stats, impressions, conversions, and historical channel data, along with menu options on the left.

Google to Wipe PMax Historical Channel Data

Aleksejus Podpruginas shared that Google is rolling out standardized Channel Performance reports for PMax,…

July 28, 2025

Screenshot of a Google Ads interface for an AI image generator with in-platform "Products to Lifestyle" and "Aspect Ratios" features. A pop-up displays an AI lifestyle image creation ad. Arrows and labels guide users through Google’s new tools.

Google Introduces In-Platform AI Lifestyle Image Creation

Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…

July 26, 2025

Screenshot of a Google Ads interface in PMAX Accounts, highlighting the "Negative Keywords" section. Options to add or use Negative Keyword Lists are visible, along with a list of keywords to select and add.

Negative Keyword Lists Now Available in Some PMAX Accounts

Advertisers are beginning to see support for negative keyword lists in Performance Max campaigns. This…

July 18, 2025

A digital report shows channel performance data in a table. The “Total” row is highlighted in green, displaying Google Ads metrics such as impressions, clicks, interactions, and conversions with a click-to-expand summary.

Segment by Product Data Usage in PMAX Channel Performance

There’s now an expandable row in the Channel Performance report (beta) that gives you a quick summary split…

July 18, 2025