Microsoft Advertising has rolled out fresh reporting tools and campaign controls for Performance Max campaigns, making it easier for advertisers to optimize just ahead of the peak season.
What’s New:
- Asset group segmentation is now available in asset reporting
- Search terms, audience insights, and disclaimer ad support are live
- Share of voice metrics like impression share and click share are rolling out
- Budget suggestions are now coming to new non-feed-based campaigns
- New Customer Acquisition Goals: Currently in closed beta, only for those using “purchase” conversion goals. Read here for full update: Impression-based remarketing updates and other product news for August
- Performance estimates to help with campaign planning
Read here for full update: Impression-based remarketing updates and other product news for August.