Microsoft has launched Modeled Conversions for UET Consent Mode, giving advertisers a more complete picture of campaign performance, even in the absence of full consent.
Using machine learning and historical data, this feature estimates conversions lost due to consent restrictions while still respecting user privacy.
Here’s what it means for advertisers:
- Improved measurement of conversions and revenue
- Smarter optimization with more accurate data for automated bidding
- Privacy-first compliance while still accessing actionable insights
Available now for eligible advertisers in the EEA, Switzerland, and Great Britain.
Read here for full update: Impression-based remarketing updates and other product news for August