Enhanced PMax Targeting Now Available via Google Ads API

Starting August 4, advertisers and developers now have 3 key targeting upgrades:

1. Device Targeting – Specify where your PMax ads appear by platform/device.
2. Negative Keyword Lists – Exclude irrelevant searches with campaign-level negative keyword lists.
3. Age Range Exclusions – Remove specific age groups from your targeting to improve relevance and compliance.

All 3 features are now available across supported API versions. A solid step forward in bringing more control and precision to an otherwise automated campaign type.

If you’re using the API, it’s worth exploring these options in your next build. Read the full update here: Unlocking enhanced Performance Max targeting in the Google Ads API.