Google Ads Shows AI-Powered Conversion Recommendations
Google Ads now features AI-powered conversion recommendations within the Conversion Summary dashboard. This…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
GTM Adds Guided Setup for Google Ads Conversion
Google Tag Manager is introducing a new “Guided Setup” card specifically for Google Ads Purchase…
Enhanced Brand Lift Study Launched
Google Ads has introduced two types of Brand Lift Studies now available across more accounts. The Standard Brand…
Google Ads Updates Conversion Tracking Statuses
Google Ads has updated the conversion actions overview statuses in its recently updated user interface. The new…
Google Changes Performance Max Product Reporting
Google is changing how Performance Max product reports work. Starting June 15, 2026, product reports pull data…
Google Ads Redesigns Conversion Status Card
A new layout for Conversion status card has been quietly added to Google Ads. The update renames “Last…
AI Max Help Document Adds FAQs
Google has updated its AI Max help document with new frequently asked questions. The FAQs clarify what AI Max…
Improved Measurement of Server-to-Server Conversions
Google has improved the measurement of server-to-server conversions. This release aims to recover conversions…
Google to Use IP Addresses for Ad Personalization in EEA
Google will start using IP addresses for ad measurement and personalization across the EEA, the UK, and…
Shop Diagnostics Tab in Conversions Section
A new feature has been spotted within Google Ads concerning the Shop diagnostics tab. This tab is part of…