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Offline Conversion Uploads Have 7-Day Upload Gate

Infographic explaining the 7-day offline conversion upload window for Google Ads attribution reports and how it differs from standard reporting

Google has updated its About Attribution Reports help page to include a new section detailing the 7-day offline conversion upload limit

This limit states that the attribution modeling engine will only process conversions from the last seven days; offline conversions uploaded after this period will be ignored by data-driven attribution calculations while still appearing in standard reports. 

Attribution Reports Now Include 7-Day Upload Limit

This clarification addresses longstanding discrepancies affecting lead-generation advertisers.

Here’s the official help page: About attribution reports.

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