Google Ads has introduced Lead Journey Mapping, a visual drag-and-drop tool designed for lead generation advertisers.
This is a completely new feature that hasn’t been spotted anywhere before. Google has quietly published a help page on it, which is the first sign of the tool.
It enables users to map their unique end-to-end customer journey, making it easier to visualize touchpoints and align campaign bidding with business goals.
Once launched, advertisers can use this tool to define and visualize stages of their customer’s journey, optimizing lead generation campaigns.
Here’s the new help page discovered by Hana Kobzová: About Lead Journey Mapping in Google Ads.