Merchant Center Performance Reporting Updates
Starting August 24th, 2026, Google will update Merchant Center performance reports to enhance clarity and…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Campaign Data Import Validation Report Launched in GA4
A new campaign data import validation report has been introduced in Google Analytics 4 to assist advertisers in…
Phone Conversions Get View Call Report Link
Google Ads has added a “View call report” link in the Phone Call conversions leads report. This new…
New Google Ads Help Doc for Offline Conversions with GBRAID
A new Google Ads help document is now available detailing how to set up offline conversions using GBRAID…
Google Ads Launches Lead Journey Mapping Tool
Google Ads has introduced Lead Journey Mapping, a visual drag-and-drop tool designed for lead generation…
Google Ads Conversion Measurement Doc Updated
Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include…
Tracking Status ‘Has Improvements’ Spotted
A new tracking status labeled ‘Has Improvements’ has been identified while auditing a Google Ads…
Missed Opportunities Moved to Recommendations
Google Ads has moved Missed Opportunities (in beta) from Labs to Recommendations. It was previously…
Google Ads Shows AI-Powered Conversion Recommendations
Google Ads now features AI-powered conversion recommendations within the Conversion Summary dashboard. This…
GTM Adds Guided Setup for Google Ads Conversion
Google Tag Manager is introducing a new “Guided Setup” card specifically for Google Ads Purchase…