Microsoft Added Average Target Metrics Added to Evaluate Performance
Microsoft Advertising has introduced new average target metrics to facilitate performance evaluation across…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Klaviyo Added as Customer Data Source Partner
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer Match. The…
App Campaigns Product Report Adds Cost and Conversions
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions…
Google Tag Gateway for Advertisers Exits Beta on Akamai and Fastly
The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly. This change means the…
YouTube Creator Partnerships Analytics Adds Reach Metrics
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics…
Microsoft Advertising Documents Campaign-Level Tracking for PMAX Product URLs
Microsoft Advertising has updated its help page to include campaign-level tracking for Performance Max shopping…
Google Tag Manager Snippets Will Stop Honoring gtag(‘config’) Commands
Google has issued a warning on its help page regarding Google Tag Manager (GTM) snippets. The page states that…
Demand Gen Now Allows Multiple Conversion Goals
Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen…
Google Introduces Multi-Source Conversions
Google has renamed conversions with multiple data sources to multi-source conversions across its documentation.…
Google Unifies Tag and Tag Manager Measurement Tools
Google has rolled out updates across its tagging tools to simplify the process of measuring website performance…