Google Ads Adds Conversion Value Forecasts to Budget Changes
Google Ads is now displaying a new “Budget Change Alert + Forecast” feature within campaign budget…
Browsing Tag
PPC News: Measurement
105 posts
PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Target ROAS Edits Blocked in Promotion Mode
Google Ads users have discovered that while promotion mode is active, editing the Target ROAS is…
AI Max Expands With New Reporting and Language Options
Google is expanding its AI Max features with new language support and a reporting feature. AI Brief, previously…
Customer Match Adds IP Address and Timestamp Matching
Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp.…
Offline Uploads Can Now Fill Missing User Data in Tag Conversions
In the multi-source conversions beta, Google is now documenting that additional data sources can fill in missing…
Google Ads Redesigns Conversion Action Details
Google Ads is rolling out a redesigned Details view for individual conversion actions. The information appears…
Google Ads Introduces Spend Benchmarks Report
Google Ads is now offering a new Spend Benchmarks report that allows advertisers to compare their account data…
Microsoft Advertising Integrates with HubSpot for Enhanced CRM
Microsoft Advertising has announced a HubSpot integration designed to connect advertising activity with CRM data…
Microsoft Expands Customer Match CDP Partners
Microsoft Advertising has expanded its Customer Match partner list, now including several new customer data…
Store Sales Coming to Google’s Data Manager
Google is integrating Store Sales into the Data Manager in Google Ads, facilitating easier import of in-store…