Microsoft Advertising has expanded its Customer Match partner list, now including several new customer data platforms (CDPs). This expansion effectively doubles the number of available partners to 20, giving advertisers more options for syncing customer data. Among the additions are Adobe Real Time CDP, Amperity, and Emarsys (SAP), while Salesforce is no longer listed.
Read the official help page found by Hana Kobzová here: Customer match: Use your own data to find customers.