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PPC News: Google Merchant Center

145 posts

PPC News Feed is your go-to source for the latest Google Merchant Center updates. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A screenshot of the Google Merchant Center Next interface in Swedish, showing the “Meddelanden” (Messages) section. A highlighted message offers Merchant Center Recommendations to update product attributes for better customer information.

New Merchant Center Recommendations Focus on Product Descriptions

Google has started showing new recommendations in Google Merchant Center focused on product descriptions. These…

February 5, 2026

Google Shares Guide to Merchant Center for Agencies

Google has published a new instructional video designed to help agencies navigate Merchant Center’s updated…

January 31, 2026

Google Moves Logo Settings in Merchant Center

Google has relocated the logo management section in Merchant Center Next, making it easier to manage brand…

January 25, 2026

Three smartphone screens display an online purchase process for a navy blue suitcase: product page, order review with payment options, and order confirmation—featuring a seamless flow similar to a Performance Max One-Click Preview experience.

Universal Commerce Protocol Now Live in Merchant Center

Google’s new Universal Commerce Protocol (UCP) is now live, enabling AI agents to complete transactions directly…

January 22, 2026

“Subscribe and Save” Now Live in Google Merchant Center

Google has recently announced subscription-based promotions in Google Merchant Center, allowing merchants to…

January 21, 2026

Screenshot of the Google Merchant Center Next interface, showing the Data sources page. A red arrow points to "Content API," a Merchant API option under "Primary sources," displaying details like source type, products, and language for Shopping Ads.

Google Shopping API Migration Deadline Coming Soon

Google is now sending reminders about the upcoming deadlines to migrate to the new Merchant API. Beta users must…

January 20, 2026

Google Merchant Center Next interface showing the "Experiments" tab under Products, highlighting Product Title A/B Testing for Shopping Ads with an illustration of a blue t-shirt and charts. Text encourages running A/B tests to boost sales, with a "Find out more" button below.

Shopping Ads Get Product Title & Image A/B Testing

Google Ads is testing a new A/B testing feature for Shopping Ads, allowing select merchants to experiment with…

January 17, 2026

Screenshot of Google Merchant Center Next. The left sidebar menu highlights “Business Agent.” The main section showcases AI Agents powering Business Agent features for Google Shopping, with “Claim now” and “Got it” buttons displayed.

Business Agent Rolls Out in Google Merchant Center

Following the recent launch of agentic shopping tools, Google’s Business Agent is now appearing in Google…

January 14, 2026

A smartphone screen displays tile suggestions from top retailers, showing three options: Apollo Tile Colorway Slate Grey for $110, American Olean Hillcrest Ridge for $83.74, and SUNWING White Honed for $59.73.

Google Launches Agentic Shopping Tools and AI Features for Retailers

With Microsoft announcing Copilot Checkout and Brand Agents recently, now Google doesn’t want to stay behind.…

January 12, 2026

A notification from Google Merchant Center instructs users to update 2,956 products by March 2026, detailing changes for multi-channel items and emphasizing separate product IDs for online and physical stores.

Google to Enforce Separate Product IDs for Multi-Channel Items

Starting in March 2026, Google Merchant Center will update how it manages multi-channel products (items sold…

January 6, 2026