Universal Commerce Protocol Now Live in Merchant Center
Google’s new Universal Commerce Protocol (UCP) is now live, enabling AI agents to complete transactions directly…
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PPC News: Google Merchant Center
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PPC News Feed is your go-to source for the latest Google Merchant Center updates. No more juggling multiple sources. We gather all the updates, so you don’t have to.
“Subscribe and Save” Now Live in Google Merchant Center
Google has recently announced subscription-based promotions in Google Merchant Center, allowing merchants to…
Google Shopping API Migration Deadline Coming Soon
Google is now sending reminders about the upcoming deadlines to migrate to the new Merchant API. Beta users must…
Shopping Ads Get Product Title & Image A/B Testing
Google Ads is testing a new A/B testing feature for Shopping Ads, allowing select merchants to experiment with…
Business Agent Rolls Out in Google Merchant Center
Following the recent launch of agentic shopping tools, Google’s Business Agent is now appearing in Google…
Google Launches Agentic Shopping Tools and AI Features for Retailers
With Microsoft announcing Copilot Checkout and Brand Agents recently, now Google doesn’t want to stay behind.…
Google to Enforce Separate Product IDs for Multi-Channel Items
Starting in March 2026, Google Merchant Center will update how it manages multi-channel products (items sold…
Three New Features Released In Google Merchant Center’s Product Studio
Google has quietly expanded Product Studio inside Merchant Center. Until recently, only Generate image was…
Merchant Center Videos Now Available in Google Ads
Google Ads has added support for pulling video assets directly from Merchant Center, currently in beta. This…
AI Summary Added to Store Quality in Merchant Center
Google Merchant Center has introduced a new AI-generated summary feature within the Store Quality section. The…