Display Ads See Strong Performance Using Privacy Sandbox APIs
Between January and March 2024, Google conducted an experiment on display ads traffic using Privacy Sandbox APIs…
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PPC News: Display
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PPC News Feed is your go-to source for the latest updates on Display campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Simplifies Video and Display Ad Creation With New AI Tools
Microsoft Advertising has introduced AI-powered asset recommendations for video ads, with Connected TV ad…
Content Suitability Simplified
Starting September 2024, Google Ads is sending out email notifying advertisers about simplifying Content…
Microsoft Advertising Targets Summer Games 2024 Audience
Microsoft Advertising is introducing a new in-market audience segment for the Summer Games 2024 in Paris. This…
Generative AI Now Creates Banner Ads in Microsoft Advertising
Microsoft Advertising has expanded its Copilot feature to include banner asset creation for display ads using…
Google Adds 3PAS Tracking to Performance Max Display Ads
Google is set to enhance Performance Max campaigns by supporting pixel tracking for Display Ad placements,…
Simulate Campaign Changes Link For Campaigns
A new forecasting feature has been introduced in the online interface under campaign settings for Search and…
Get The Most Out Of Microsoft & Roku Collaboration
Microsoft Advertising released an article unveiling insights from their collaboration with Roku Ads,…
Microsoft Advertising Launches Display Ads
Display Ads are a new advertising format under Brand awareness campaign type based on Audience targeting in…
Company Size & Job Titles As Targeting Options in Microsoft Advertising
In the US and Canada, targeting options for in-market audiences based on company size and job titles have been…