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Google Expands Anchor Ads with New Collapsible Feature for Mobile

The image showcases mobile anchor ads: the left screen reveals an open ad with text and icon, the center displays the collapsible feature with the ad minimized at the bottom, and the right screen shows it dismissed. Each screen is accompanied by explanatory text below.

Google has announced the rollout of collapsible anchor ads for mobile, which will expand visibility and improve ad performance for ads delivered by Google AdSense.

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These collapsible anchors initially expand height to catch user attention but can be minimized for a less intrusive experience. 

The image showcases mobile anchor ads: the left screen reveals an open ad with text and icon, the center displays the collapsible feature with the ad minimized at the bottom, and the right screen shows it dismissed. Each screen is accompanied by explanatory text below.
Source: Search Engine Roundtable

Google will automatically enable the new collapsible feature within the next 30 days unless you opt out.

This news was discovered by Barry Schwartz on Search Engine Roundtable.

Read the official announcement here: New collapsible anchors option.

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