Microsoft Advertising has introduced new bidding strategies and targeting options for display ads across platforms like Microsoft Start, Edge, and Outlook.
Advertisers can now choose from strategies like manual CPM, enhanced CPC, and target CPA.
Additionally, targeting options have expanded to include dynamic remarketing, LinkedIn profile targeting, predictive targeting, and more.
Conversion tracking has also been integrated directly into the platform.
Read the article here to know more about the updates: Performance Max updates and other updates for October
