Demand Gen Supports Google Maps-Only Targeting in Beta
Lexi Hobbs shared that Google Ads has introduced a new beta for Demand Gen campaigns: channel control for Maps…
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PPC News: Demand Gen
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PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Adaptive Layouts Rolling Out to Demand Gen Image Ads
Google Ads is introducing Adaptive Layouts for single-image ads in Demand Gen campaigns, starting September 4,…
Google Ads Lets You A/B Test Demand Gen Creatives
Google Ads just launched a beta that lets you test creative side-by-side in Demand Gen campaigns. Here’s how it…
Landing Page Screenshot Spotted Live in a Video Ad
Google is now showing landing page screenshots in Demand Gen video ads. This visual preview feature, recently…
Google Introduces In-Platform AI Lifestyle Image Creation
Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…
Target CPC Live in Demand Gen
Google Ads has started quietly rolling out a new bid strategy called Target Cost-per-Click (tCPC), first spotted…
Google Ads Enhances Lookalike Targeting With New Options
Georgi Zayakov shared that Google Ads has expanded Lookalike Segment capabilities: Great move for brands looking…
New Gmail Ad Format for E-Commerce in Demand Gen
Google is testing a new Gmail ad format that prominently showcases a product in the Promotions feed in Gmail.…
YouTube Pause Ads Show in Both Vertical and Horizontal Formats
YouTube Pause Ads, first announced in March 2024 for YouTube Select, then in April 2025 for Connected TVs, later…
Interactive Product Feed Integration Announced for YouTube TV Ads
Google continues to enhance shoppable experiences on YouTube, following the recent addition of QR codes for TV…