Thomas Eccel shared that Google has added a new setup checklist to Demand Gen campaigns, giving advertisers a cleaner, more guided launch flow. The panel highlights everything that can impact performance before your campaign even goes live.
What’s inside:
- Conversion Goals – Confirm the exact actions Google will optimise for.
- Bidding – Review “Max Conversions” or “Max Conversion Value” before launch.
- Budget – Set a realistic, delivery-safe starting budget.
- Targeting Quality – Quick “Excellent / Not Optimized” score based on audience setup.
- Ad Strength – Ensures enough variety across headlines, descriptions, and creatives.
- Estimated Performance – Directional projections once budget is added.
- Available Campaign Impressions – Shows maximum potential reach based on targeting + feed.
