Format Preferences For Demand Gen Live
In November 2023, ad format preferences were announced, and an official help page article was also released. The…
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PPC News: Demand Gen
195 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Generative AI for Demand Gen in English
As of April 16, generative image tools have been introduced for Demand Gen campaigns globally in English, with…
Simplified Access to Demand Gen Ad Group Settings
Thomas Eccel noticed an enhancement in the Google Ads online interface for managing Demand Gen campaigns. Google…
Minimum Budget for Demand Gen
Google Ads has introduced a “Minimum budget” requirement for the first time during campaign setup,…
Creative Preferences For VRC & VVC
Format Preferences were first announced in November 2023, but now it has been confirmed that this will also be…
Sharing For Demand Gen
Google recently unveiled a sharing function for Performance Max campaigns, and it has now been confirmed that…
Demand Gen With Travel Feeds
In H2 of 2024 Hotel Center travel feeds will become widely available for Demand Gen campaigns. It enables a rich…
Reach Planner For Demand Gen
Demand Gen campaign forecasting with Reach Planner is currently available in beta and is expected to be broadly…
Placement Exclusions For Demand Gen
Thomas Eccel discovered that Google has silently added direct placement and YouTube channel exclusion to Demand…
Help Page On Ad Format Preferences
In November 2023, ad format preferences were announced for Demand Gen. Recently, Google released an official…