Browsing Tag

PPC News: Demand Gen

195 posts

PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Screenshot of a Google Ads interface with various image selection options for ads. The "Merchant products" tab is highlighted with a red arrow, indicating images pulled from linked Google Merchant Center accounts. Thanks to the Merchant Image Integration, twenty images are selected for the ad campaign.

Merchant Image Integration Spotted Live

The image integration announced in July has been seen live in the Google Ads online interface in selected…

September 5, 2024

The Google Ads interface displays an "Optimized Targeting" option. When enabled, a green box states, "Ads have seen an average of 20% more conversions by using optimized targeting." When disabled, a yellow box warns of potentially limiting campaign performance and suggests reconsidering age restrictions.

Optimized Targeting Adds Age and Gender Restrictions

Satoshi Ando have discovered a new feature in Japan for Demand Generation campaigns. Optimized targeting…

September 3, 2024

Screenshot of Google Ads Performance Planner highlighting Advanced Plans with Demand Generation. It features action and awareness goals, with the option to create campaigns like video reach, video view, and Demand Gen. A 'New!' label is displayed at the top right.

Advanced Performance Planner Plans for Demand Gen

Google Ads has introduced advanced Performance Planner plans, now featuring Demand Gen campaigns for action and…

September 3, 2024

A diagram illustrating Google's data-driven attribution (DDA) model and Demand Gen's new credit assignment. The top row shows credits of 0.25 for Demand Gen, Shopping, and Search. The bottom row highlights the full credit (1.0) assigned to Demand Gen in the Conversion Columns.

New Conversion Columns Specific to Demand Gen

Dario Zannoni discovered that Google is launching campaign specific set of new columns related to conversions.…

August 31, 2024

Screenshot of a conversion goals summary dashboard for an advertising platform. It shows three demand gen goals: Book appointments, Phone call leads, and Purchases. All goals have zero actions converted in the last 7 days, indicated by a red highlighted message. A button to "Add goal" is displayed.

Demand Gen Alert If No Conversions in 7 Days

Thomas Eccel noticed a new alert appearing when setting up a Demand Gen campaign. The alert notifies users if…

August 31, 2024

A screenshot of a Google setting page titled "Partners de video de Google." The description explains that video partners extend ad coverage on Google's Display Network. There’s a checkbox at the bottom to enable Video Partners for all Demand Gen Campaigns and video ads.

Demand Gen Campaigns Introduce Video Partners

A new beta feature in Demand Gen campaigns now allows advertisers to enable Google’s video partners, increasing…

August 23, 2024

A screenshot of a Google Ads interface displays a "When and where ads showed" report. It lists various YouTube placement URLs, metrics such as impressions, views, conversions, and costs. Text above reads "Demand Gen: Exclude Placements in bulk" with a "New" badge, highlighting the efficiency of bulk exclusions for Demand Gen campaigns.

Bulk Exclusions Now Live for Demand Gen Campaigns

Google Ads has introduced bulk placement exclusions for Demand Gen campaigns, fixing a long-standing issue.…

August 17, 2024

A table shows data from multiple ad campaigns. Columns include Impressions, Clicks, CTR, Avg. CPC, and Cost. Campaigns listed are "Demand Gen", "Google Display Network", and "Cross-network" with varying metrics. Values are depicted numerically without any evident bug in the data display.

Bug Incorrectly Labels Demand Gen as Display Network

Leslie Drechsler discovered a Google Ads bug where Demand Gen campaigns are incorrectly labeled as Display…

August 8, 2024

A presenter in an orange dress stands on stage next to a large screen displaying an advertisement for "Animated Image Ads" with a smartphone graphic. The setting appears to be a tech event, perhaps GML 2024, showcasing innovations like YouTube's latest interactive ad formats.

GML 2024: Animated Image Ads for YouTube

During Google Marketing Live 2024 event Google announced Animated image ads for YouTube. This new ad type will…

May 21, 2024

A presenter in an orange dress stands on stage at GML 2024, in front of a large screen displaying a graphic with people's photos. The text reads, "Audience list threshold lowered to 100 users," emphasizing the power of reduced thresholds for Lookalike Audiences.

GML 2024: Reduced Threshold for Lookalike Audiences

During the Google Marketing Live 2024 event, Google announced that the audience list threshold for lookalike…

May 21, 2024