Thomas Eccel has shared that Google Ads appear to be experimenting with a new Infinity Image Ad format within Demand Gen campaign, spotted on YouTube. This visually striking ad format automatically drifts to reveal the rest of the horizontal image, capturing attention in a way that traditional ads cannot.
Key features of the new format include:
- It uses a long, landscape image, that takes up a significant portion of the YouTube Home Feed.
- Automatic drifting to display the rest of the image within the same space, ensuring constant motion without the need for clicks or hovers.
- Its larger size makes it highly noticeable, enhancing user engagement.
For advertisers, this opens up new creative possibilities for compelling visuals.
