Target CPC Bidding Now Available in Demand Gen
Google has published an official help page on a new bidding strategy called Target CPC for Demand Gen campaigns.…
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PPC News: Demand Gen
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PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Launches Commerce Media Tools for Brands and Retailers
Announced at Google Marketing Live 2025, Google is bringing its Commerce Media suite to advertisers through new…
Video Action Campaign Migration Tool Available
Video Action Campaign campaigns (VAC) will soon be automatically upgraded to Demand Gen, as announced in…
“Dia Show” Format for Product Ads in YouTube Shorts
Google mentioned its effort to make YouTube more shoppable during Google Marketing Live 2025, and now it’s…
Optimize Demand Gen for YouTube Follow-On Views
If you’re using Demand Gen campaigns to grow your YouTube audience, there’s now a powerful new way…
Maps Inventory Soon in Demand Gen
Demand Gen campaigns will soon be eligible to serve Promoted Pins on Google Maps to make this campaign type even…
GML 2025: YouTube Becomes More Shoppable With New Ad Features
YouTube is introducing new shopping features to create a more seamless experience from discovery to purchase. On…
GML 2025: Demand Gen Improved With 60+ Enhancements
Google shared that Demand Gen campaigns received over 60 improvements in the past year. These include…
YouTube Follow-On Views Conversion Action Added Quietly
Google has quietly introduced a new automated conversion action tied to advertisers’ YouTube channels.…
Google Discover Arrives on Desktop: Live in First Countries
About a month ago, Google announced plans to bring its Discover feed to desktop. Now, the feature has been…