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PPC News: App

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PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Two screenshots from a mobile app highlight the Ad Inspector Tool, designed for developers managing mobile ads. The first showcases ad units like "my_bidding_banner_ad" and "my_waterfall_banner_ad," while the second displays a request log with timestamps for "my_bidding_banner_ad".

Google’s Ad Inspector Tool Helps Developers Test Mobile Ads

Google’s Ad Inspector, included in the Mobile Ads SDK, helps developers debug and analyze ad requests in…

December 22, 2024

A section of a web interface for ad setup is shown. There are expandable options for adding videos, HTML5 content, and Promotion Assets. The "Promotions" section is highlighted with two red arrows and has a "Beta" label. An option for "Advanced options" is partially visible below.

Promotion Assets for App Campaigns

David Vargas spotted that Google Ads introduced Promotion asset in beta for select app campaigns This tool…

September 5, 2024

Screenshot of Google Ads App campaigns - Audience Signals interface. The image displays an audience signal section with fields for country (RWC DE) and new audience signal features like audience performance and exclusions, enhancing App Campaign Efficiency. There's a green 'New!' badge.

Boost App Campaign Efficiency with Audience Signal Targeting

Previously, app campaign targeting was fully automated, with only audience exclusions available. Now, Google Ads…

July 2, 2024

A graphic detailing updates on GMC app campaigns features enhanced filtering and reporting. It showcases two phone screens: one without filters and another with filters for product advertisements, illustrating use cases, benefits, and how SEO keywords can boost visibility.

GMC Feeds For App Campaigns

Google has revealed that starting in Q2 of 2024, advertisers will have access to more granular filtering and…

March 22, 2024

Two smartphone screens display hotel booking app interfaces. The left screen shows hotel options with images, while the right features an advertisement. Text highlights benefits of integrating Hotel Center Feeds for richer app ads and diverse formats in successful app campaigns.

Hotel Center Feeds For App Campaigns

Are you promoting an app centered around hotels? This latest feature is designed specifically for you. By…

March 22, 2024

iOS SKAN For App Campaigns

Google has been focusing on enhancing the bidding strategies for iOS apps. Recently, it introduced Target CPA…

March 22, 2024

A golden spaceship illustration hovers against a dark background, surrounded by neon geometric shapes in yellow, blue, and red, reminiscent of a 2024 Developer Summit game leaderboard.

Summary From Google for Games 2024 Developer Summit

Google recently released an article tailored for advertisers within the gaming industry, summarizing the key…

March 13, 2024

Microsoft Store Ads Available In More Markets

Microsoft Store Ads have been rolled out globally in all markets where product ads are offered. Advertisers now…

December 19, 2023

A person sits capturing a photo with a camera, surrounded by circular icons: an eye, clock, arrows, and grid. This creative illustration mirrors the intricate planning of Google Ads campaigns, symbolized by a large green circle with a hand pressing a central button.

Google Addresses Multicall Misuse for App Campaigns

Beginning in January 2024, Google Ads will cease responding to multiple requests in hybrid setups, further…

December 19, 2023

Screenshot of a webpage section titled "Audiences." The beta-highlighted feature, "Audience Performance," offers insights for optimizing your App Campaigns. Below, a section labeled "Exclusions" includes a "Show table" option for detailed analysis.

Audience Performance in App Campaigns

The audience performance section was spotted in the App campaigns. It is in beta and works as a signal to reach…

November 27, 2023