Redesigned App Ads in Search
Arpan Banerjee noticed a refreshed design for App Ads in Google’s mobile search results, featuring a sleek grey…
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PPC News: App
40 posts
PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google’s Ad Inspector Tool Helps Developers Test Mobile Ads
Google’s Ad Inspector, included in the Mobile Ads SDK, helps developers debug and analyze ad requests in…
Promotion Assets for App Campaigns
David Vargas spotted that Google Ads introduced Promotion asset in beta for select app campaigns This tool…
Boost App Campaign Efficiency with Audience Signal Targeting
Previously, app campaign targeting was fully automated, with only audience exclusions available. Now, Google Ads…
GMC Feeds For App Campaigns
Google has revealed that starting in Q2 of 2024, advertisers will have access to more granular filtering and…
Hotel Center Feeds For App Campaigns
Are you promoting an app centered around hotels? This latest feature is designed specifically for you. By…
iOS SKAN For App Campaigns
Google has been focusing on enhancing the bidding strategies for iOS apps. Recently, it introduced Target CPA…
Summary From Google for Games 2024 Developer Summit
Google recently released an article tailored for advertisers within the gaming industry, summarizing the key…
Microsoft Store Ads Available In More Markets
Microsoft Store Ads have been rolled out globally in all markets where product ads are offered. Advertisers now…
Google Addresses Multicall Misuse for App Campaigns
Beginning in January 2024, Google Ads will cease responding to multiple requests in hybrid setups, further…