Boost App Campaign Efficiency with Audience Signal Targeting
Previously, app campaign targeting was fully automated, with only audience exclusions available. Now, Google Ads…
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PPC News: App
37 posts
PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
GMC Feeds For App Campaigns
Google has revealed that starting in Q2 of 2024, advertisers will have access to more granular filtering and…
Hotel Center Feeds For App Campaigns
Are you promoting an app centered around hotels? This latest feature is designed specifically for you. By…
iOS SKAN For App Campaigns
Google has been focusing on enhancing the bidding strategies for iOS apps. Recently, it introduced Target CPA…
Summary From Google for Games 2024 Developer Summit
Google recently released an article tailored for advertisers within the gaming industry, summarizing the key…
Microsoft Store Ads Available In More Markets
Microsoft Store Ads have been rolled out globally in all markets where product ads are offered. Advertisers now…
Google Addresses Multicall Misuse for App Campaigns
Beginning in January 2024, Google Ads will cease responding to multiple requests in hybrid setups, further…
Audience Performance in App Campaigns
The audience performance section was spotted in the App campaigns. It is in beta and works as a signal to reach…
Seasonality Adjustments for App Campaigns
CrackPPC Agency discovered a release of a beta feature: Seasonality adjustments now work with App campaigns.
Guide on Bidding Tools for App Campaigns
Do you manage App campaigns? Check this new guide on bidding tools for App campaigns. You can learn more about…