Google Supercharges Asset Studio With New Features
Google has announced new AI-powered upgrades to Asset Studio, announced during Google Marketing Live 2025,…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Adds Text Guidelines to Control AI-Created Copy
Google Ads is introducing Text Guidelines, a new campaign-level feature designed to help advertisers guide how…
AI Max for Search Campaigns Goes Global
Google has officially rolled out AI Max to all advertisers worldwide. Advertisers can now apply AI Max directly…
Advertisers Spot Errors in Google’s AI-Driven Competitor Warnings
Anthony Higman reports misleading Google Ads alerts urging them to increase budgets because a “competitor” has…
Google Ads AI Now Predicts Seasonal Demand & Competitor Shifts
Google Ads has added a new AI feature on the Insights page that not only highlights which competitors break into…
AI Chat Now Showing on Google Ads Homepage
The AI Chat feature, recently renamed to Ad Advisor, is now being prominently displayed on the Google Ads…
Google Adds Keyword-Level AI Max Reporting
Aleksejus Podpruginas recently posted that Google Ads has introduced two new reporting metrics on keyword level…
Google Merchant API Expands Product Studio With AI-Powered Text
Emmanuel Flossie noticed that Google’s new Merchant API has more to offer than initially expected. In his recent…
Debate Rises Over AI Max and Search Partner Network Targeting
A new debate has sparked in PPC circles on X around AI Max and its relationship with the Search Partner Network…
Google Improves AI Image To Video Feature
Google has shared a new preview of its improved AI-powered image-to-video tool, continuing to refine a feature…