Google has announced new AI-powered upgrades to Asset Studio, announced during Google Marketing Live 2025, providing advertisers with smarter ways to create and refine ad assets.
With these updates, advertisers can expect:
- Instantly convert basic product shots into lifestyle imagery.
- Apply new styles or backgrounds to up to 100 images in bulk.
- Upload brand references to guide consistent asset creation.
- Create short video ads from static images, logos, and copy.
- Share visual assets and ad previews through sharable links for seamless collaboration.
The goal is to help advertisers scale high-quality creative faster without compromising relevance or performance.
These updates are continuing to roll out globally throughout 2025. Read the full update here: All your creative tools in one destination.