Google Ads Uses AI to Strengthen Invalid Traffic Detection
Google is expanding its use of large language models to better detect and block invalid traffic across its ad…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Prepares AI Mode Ad Rollout for Q4
Big shift in paid search strategy: Google is rolling out ads in AI Mode, its conversational search experience.…
AI Max Experiments Introduced in Google Ads
Google Ads has launched a new experiment type designed to simplify testing AI Max features in Search campaigns.…
Locations of Interest Targeting for AI Max for Search Campaigns
Google Ads has rolled out Locations of Interest targeting inside AI Max for Search campaigns. The new option…
Ad Group Settings for AI Max Available in Beta
Google Ads is testing a new “Ad group settings for AI Max” that gives advertisers more control over keyword…
AI Max Search Ads Spotted Live
Nikki Kuhlman recently spotted her search ad with AI Max enabled and shared her observations: Just a reminder:…
Google Introduces In-Platform AI Lifestyle Image Creation
Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…
Brand Inclusions and Exclusions Moving into AI Max
Google Ads is migrating brand inclusions and exclusions into AI Max for all new Search campaigns. Existing brand…
AI Max Search Terms and Landing Pages Report Live
Google Ads has launched a new reporting view for AI Max campaigns. Advertisers can now select “Search terms and…
Smart Bidding Exploration Now Live for tROAS Campaigns
Google Ads has fully launched Smart Bidding Exploration for campaigns using Target ROAS. Advertisers can now…