Pickup Cost and Minimum Order Requirements in EEA Countries
Google has announced that as part of its annual product data specification update, a new pickup…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Google Ads Introduces New Association Metric for Brand Lift
Google Ads has announced a new metric called Association now live inside Brand Lift Studies. This addition…
Google Tests AI Label On Search Ads
Google is testing the addition of an AI label to select search ads on mobile devices within its sponsored…
Location-Based Promotions Enhance Local Ecommerce Campaigns
Ecommerce brands with physical stores can now combine local inventory campaigns with location based promotions.…
Albertsons Media Collective Joins Google’s Commerce Media Suite
Google has announced a partnership with Albertsons Media Collective, integrating first-party shopper data into…
Google Ads API v20 Sunset Reminder
Google Ads API v20 will sunset on June 10, 2026. Starting on this date, all v20 API requests will begin to fail,…
Image To Animation Now Documented In Google’s Help Center
Google has published an official help page for its new Image to Animation tool in Google Ads, confirming broader…
Google Launches Security Agent for Enhanced Account Hygiene
Google has introduced the Security Agent, an automated service designed to enhance the security of Google Ads…
Image Ads Available in Demand Gen Campaigns
A new feature called “Classic display assets” has been introduced under the newly added Media…
Google Ads API v24 Simplifies Keyword Forecast Metrics
Google has introduced an updated GenerateKeywordForecastMetrics method in Google Ads API v24 to create a more…