GML 2026: Meridian Comes to Google Analytics 360
A new command center for modern measurement has been launched, integrating Meridian into Google Analytics…
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PPC News
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
GML 2026: New Signals for Brand Search Attribution
Google has introduced two new signals for advertisers: Attributed Branded Searches (ABS) and Qualified Future…
GML 2026: Data Manager API Enhances Data Integration
The Data Manager API has been unveiled as a universal connector for advertisers, streamlining the integration of…
GML 2026: One-Click A/B Testing for Assets
Google is introducing one-click A/B testing for ad assets, making experiments a standard part of the workflow…
GML 2026: Video Asset Creation in Asset Studio
Advertisers using Asset Studio can now create videos tailored for YouTube campaigns more efficiently. …
GML 2026: Image Asset Creation in Asset Studio
Google has introduced a new feature in Asset Studio that helps advertisers generate on brand image assets by…
GML 2026: Asset Studio Gets Gemini Omni and New Integrations
Google has enhanced Asset Studio by integrating its most advanced models, including Gemini, VO, and Nano Banana.…
GML 2026: Measurement Updates for Demand Gen on YouTube
Google has shared new updates focused on improving measurement and attribution for Demand Gen campaigns on…
GML 2026: Enhancements for Creator Assets in Demand Gen
Google is making it easier for advertisers to integrate creator assets into Demand Gen campaigns. Research shows…
GML 2026: Demand Gen Product Feeds Expand to More Devices
Google is expanding product feeds within Demand Gen to show them in ads on more platforms, specifically tablets…