Starting October 28, 2025, Google will enforce stricter rules on Dishonest Pricing Practices to ensure full transparency and prevent user deception.
Key changes:
- Clear disclosure of payment models and full costs before & after purchase
- No bait-and-switch pricing
- No price exploitation of vulnerable users
- No “free” apps that require payment to install
- No unclear free trial terms or hidden auto-charges
Enforcement begins Oct 28 with a 4-week ramp-up. Warnings (min. 7 days) will be issued before suspensions.
Read the full update here: Updates to Misrepresentation policy.