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2 2023-08
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Data-Driven Attribution is Extending to Discovery and Demand Gen

August 31, 2023
An informative icon precedes the Czech text on "discovery ads included in DDA," detailing how machine learning attributes user interactions. This includes elements of Demand Gen for enhanced targeting. A link for more information is provided below.

Discovery campaigns will also be affected by this news. Google is now incorporating ads from these campaigns and Demand Gen into the data-driven attribution model.