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Change in the Behavior of Redundant Keywords

Screenshot of a Google Ads interface in Czech, highlighting recommendations for behavior change and options for removing redundant keywords. The image includes buttons for viewing suggestions, applying changes, and accessing additional information links.

Since January 19th, Google has modified its redundant keyword recommendations to now consider phrase and exact match words as redundant. So free match will have preference. Be careful if you use automatic application of this recommendation.

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