Local Campaigns Upgrade to Performance Max
Starting February 1st, Google will encourage users of local campaigns to convert to PMAX.
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PPC News: January 2023
11 posts
Explore PPC news published in January 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
New Automatic Conversion Action for YouTube Subscribers
A new type of automatically generated conversion has appeared in Google Ads, for You subscribe to a YouTube…
Setting Changes from Campaign/Ad Group Overview
Vojtěch Audy drew attention to the news regarding switching to campaign settings using the gear icon that…
Testing Badges for Verified Shops
Brian Freiesleben spotted a new form of displaying a verified stores badge in US Shopping results. This badge is…
Redesigned Conversion Page
Kasim Aslam shared the new look of the Conversion page. New are the Conversions and Conversions action sets tabs.
Recommendations showing in the search results
Google pushes recommendations as much as possible. You can also come across them directly in the search. Screen…
Change in the Behavior of Redundant Keywords
Since January 19th, Google has modified its redundant keyword recommendations to now consider phrase and exact…
Experiments for Performance Max
Do you want to test PMAX campaigns? Now it is possible with the help of experiments, which gradually began to…
Excluding Keywords at the Account Level
We have found an option for Performance Max to exclude keywords at the account level in Google Ads. This list…
Google Merchant Center Next Is Launching
Google Merchant Center Next is a new, simpler and more user-friendly version of the Google Merchant Center…