Google Tests Website Name and URL Formats in AI Mode Ads
Google is testing different ways of displaying website identifiers in ads within AI Mode on mobile. Some ads…
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PPC News: October 2026
74 posts
Explore PPC news published in October 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Google Tests Two New Ad Designs in AI Mode
Google is testing two new ad designs in AI Mode, changing how sponsored results appear at the bottom of…
Microsoft Ads API Adds Conversion Value Rules and AI Text Tone Options
Microsoft Advertising has introduced significant updates to its API, with new capabilities for tool builders and…
Google Merchant Center Adds Store Address Attribute
Google Merchant Center has introduced the store address [store_address] attribute, which is now required for…
Bing Updates Sitelink and CTA Button Design in Search Ads
Bing has made two small design changes to sponsored ads in search results. The sitelink buttons below the ad…
Google Tests New Sitelink Design for Desktop Ads
A new sitelink layout has been spotted in Google Search ads, displaying sitelink headlines and their…
Microsoft Advertising Updates Gambling Policy in Brazil
Microsoft Advertising’s Gambling and Games policy has been updated to prohibit online casino and sports…
Bing Tests Removing Favicons From Search Snippets
Microsoft Bing is testing the removal of favicons from its search result snippets. This change results in a less…
Prediction Markets Advertising Prohibited in Connecticut
Google has updated its Prediction markets policy in the United States. Starting October 7, 2026, the advertising…
Google Ads Makes AI Campaign Creation More Prominent
Google Ads has updated its campaign creation interface once again. In March, the AI-guided campaign creation…