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Google Ads Introduces ‘All Conversions’ Submenu

A graphic showing a Google Ads interface update where “All conversions” is now a submenu, with text explaining that users no longer need to click “View all conversion actions.”

Google Ads has rolled out a new submenu called All Conversions, streamlining access to conversion action settings. Advertisers no longer need to click on ‘View all conversion actions’ to gain a full overview of their settings.

Under the Goals section, the new All Conversions submenu provides a comprehensive view of conversion actions, including metrics like account-level goals, click-through windows, and primary/secondary status. Columns such as repeat rate and last seen are also now directly accessible.

This update was noticed by Thomas Eccel.
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