Effective September 30, 2026, Google has disallowed the promotion of fixed-quota betting in Brazil. This category is now removed from the list of permitted online gambling types as part of the recent regulatory changes.
As a result, existing lottery and horse racing certifications in Brazil have been revoked, requiring advertisers to reapply to continue serving ads.
Google’s updated Gambling and Games policy reflects these changes, further emphasizing that operators must be ‘licensed or authorized by the relevant Brazilian authorities.’ The requirement for app-listing links has also been removed.
Read the official announcement here: Update to Gambling and Games Policy: Brazil.
This update was spotted by Hana Kobzová.