Google Merchant Center has enhanced its product data specifications by adding detailed formatting guidelines for its newer conversational attributes. These updates provide clarity with technical names and file-format examples, enabling more precise data submissions. A TSV template for these attributes has also been published, assisting advertisers in streamlining their feed work.
Key attributes like document link, question and answer, popularity rank, and variant option now have specific technical names and file format examples listed. This documentation ensures that these elements are understood correctly across different data sources, essential for efficient and effective product data management.
Read the official help pages here:
- How to use conversational attributes
- Document link [document_link] – Google Merchant Center Help
- Item group title [item_group_title] – Google Merchant Center Help
- Question and answer [question_and_answer] – Google Merchant Center Help
- Popularity rank [popularity_rank] – Google Merchant Center Help
- Variant option [variant_option] – Google Merchant Center Help
These updates were spotted by Hana Kobzová.