Google Ads has added new abilities to Promotion Mode. This feature leverages Smart Bidding Exploration to help advertisers enhance their reach during promotional periods.
Advertisers can now set specific start and end dates for promotions, adjust the Target ROAS tolerance, and assign an optional extra daily budget to capture additional traffic. Once the promotion period ends, campaigns automatically revert to their original Target ROAS and budget settings.
This feature is currently in Beta and might not be available across all accounts yet.
This update was shared by Vivek Gupta.