Google Ads has updated the conversion actions overview statuses in its recently updated user interface. The new statuses include misconfigured, awaiting conversions, and removed, replacing the previous labels like inactive and no recent conversions.
Key status updates include:
- Active: Status highlighted in green, indicating everything is working as intended.
- Needs Attention: Status highlighted in yellow, suggesting action items are needed but conversions are still being recorded.
- Misconfigured: Status shows that conversions have stopped due to setup errors.
- Awaiting Conversions: Indicates no conversions have been recorded in the last week, targeting actions created recently or paused campaigns.
- Removed: Indicates that the conversion action is no longer tracking data after being deleted or archived.
This update was spotted by Natasha Kaurra, Saquib Syed and Barry Schwartz.