Google has announced its Demand Gen Drop for July 2026, focusing on enhancing retail best practices ahead of the holiday shopping season. New features include Checkout Links, now available in nine new markets, aimed at driving traffic directly to optimized checkout pages.
Advertisers who utilized Checkout URLs averaged a 6% increase in conversions for Demand Gen campaigns. Additionally, the upgraded Target ROAS (tROAS) bidding feature helps campaigns meet targets quicker by reducing overly cautious strategies. Integrating product feeds and promoting creator content through affiliate partnerships can further amplify sales via YouTube ads using Checkout Links or Universal Commerce Protocol (UCP), currently available in the US only. Advertisers can access the new 2026 Demand Gen Retail guide to navigate these updates effectively.
Read the official help page here: Prepare for the holiday season with July’s Demand Gen Drop.