On July 8, 2026, Google Ads will revise its Gambling and Games policy to permit online lottery advertisements in Peru. This allows such advertisements from operators holding a favorable technical opinion from the Ministry of Women and Vulnerable Populations (MIMP).
Key updates include:
- Products Allowed: Online gambling, sports betting, online casino games, and lotteries.
- Certification Requirements: Advertisers must be licensed and provide necessary certifications to apply for advertising.
The policy page will be updated to reflect these changes, becoming effective on June 24, 2026.
Here’s the official announcement: Update to Gambling and Games Policy: Peru (June 2026).