Starting August 2025, Vehicle ads will be available to all the vehicle advertisers in France and the Netherlands.
Vehicle ads are a lower-funnel, performance-focused format that lets advertisers showcase their full car inventory across Google surfaces. When clicked, the ad takes shoppers directly to the Vehicle Description Page on the advertiser’s site, showing images, make, model, price, kilometers, and dealer name. From there, shoppers can contact the dealer, submit a lead form, or take other actions before visiting in person.
This format is not available for vehicle parts, accessories, tires, or services. Advertisers in these markets can participate by uploading their vehicle feeds in Merchant Center and running Performance Max campaigns to serve vehicle ads.
Here’s the official announcement: Vehicle ads now available to advertisers in France and the Netherlands.
This update was spotted by Hana Kobzová.