Brands Get More Ways to Drive Intent with Shorts Ads
YouTube has rolled out new ad updates for Shorts to help brands stretch their holiday budgets and drive higher…
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PPC News: December 2025
52 posts
Explore PPC news published in December 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Microsoft Experiments With Ad Label Placement on Bing
Microsoft is testing moving the “Sponsored” ad label in Bing’s search results from the left side to the…
Google Launches Data Manager API to Simplify First-Party Data
Google has officially released the Data Manager API, now generally available, giving advertisers a single,…
Offline Upload Issues Impact ROAS Bidding in Google Ads
Google has confirmed a bug impacting offline conversion uploads in Google Ads. A large portion of uploaded…
Washington State to Begin Taxing Digital Ads From 2026
Kirk Williams shared that Washington State is set to begin taxing digital advertising for WA-based businesses on…
Bing Tests Expandable Favicons on Hover in Search Results
Microsoft is testing a new UI feature in Bing Search that expands favicons when users hover their cursor over a…
Google Ads’ AI Era Officially Went All-In in 2025
2025 was the year AI stopped assisting Google Ads and started driving it. Search evolved to connect discovery…
AI Summary Added to Store Quality in Merchant Center
Google Merchant Center has introduced a new AI-generated summary feature within the Store Quality section. The…
Google Denies Report on Ads Coming to Gemini App
Google is pushing back on reports that ads are coming to its Gemini AI chatbot in 2026. According to Adweek,…
Google Tests AI Support Agent in Contact Us Flow
Google is now testing the use of its Ads Advisor assistant in the “Contact us” flow within the Google Ads Help…