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Microsoft Experiments With Ad Label Placement on Bing

A Google search results page with an ad for “Prepare your SEO for LLMs” at the top, highlighting Ad Label Placement. A red arrow points to the “Prebuilt Agents” link. Other results appear below, similar to layouts seen on Bing or Microsoft platforms.

Microsoft is testing moving the “Sponsored” ad label in Bing’s search results from the left side to the right side of the ad.

Early screenshots show both the new right-aligned label and the current left-aligned version live in tests.

Subtle UI change, but potentially meaningful for CTR and ad perception.

A Google search results page with an ad for “Prepare your SEO for LLMs” at the top, highlighting Ad Label Placement. A red arrow points to the “Prebuilt Agents” link. Other results appear below, similar to layouts seen on Bing or Microsoft platforms.

The update was shared by Sachin Patel and Barry Schwartz.

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