Microsoft is testing a “Local business” tag on some sponsored ads in Bing’s search results.
This new blue label aims to highlight businesses near users, potentially increasing visibility for local advertisers. This label was spotted by Khushal Bherwani.
Additionally, spotted by Sachin Patel, Bing is experimenting with other blue tags, such as “Made in the USA,” “Deal,” and “Free Shipping,” to help users quickly identify key product and service attributes.
Read more about it here: Bing Ads Blue Local Business Tag & Other Labels.