Google Tests Share Icon on Hotel Ads in Search Results
Google is experimenting with a share icon on Hotel ads in the Search results, allowing users to quickly share an…
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PPC News: November 2025
72 posts
Explore PPC news published in November 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
New Feed Attribute Introduced For Incentivized Reviews
Google has introduced a new is_incentivized_review attribute in Product Review Feeds, officially allowing…
Google Ads Introduces View-Based Optimisation for Android App Installs
Google Ads has rolled out View-Through Conversion (VTC) Optimised Bidding for Android App campaigns, letting…
Three Gambling Policy Changes Hit Google Ads
Google Ads will allow licensed gambling operators to advertise in three more Argentine provinces, Entre Rios,…
Microsoft Advertising Mobile App Retiring January 2026
Microsoft is notifying users via email that the Microsoft Advertising mobile app will be retired in January…
Bing Tests Clearer Labels for Search Ads
Barry Schwartz and Sachin Patel spotted that Bing is testing a new “Ads related to: [query]” label in search results.
Microsoft Ads Drops Asset-Level Reviews, Conversion Delay & Global Callouts
Microsoft Advertising has released a fresh batch of November updates designed to give advertisers more control,…
Demand Gen Gets AI Creative Boost and New Controls for Q4
Google has announced a fresh batch of Demand Gen upgrades ahead of the holiday season. The product, already…
Google Ads Adds Customisable Overview Views
Google Ads has rolled out Custom Views. This new feature lets advertisers create custom reporting sections…
New “Original Conversion Value” Metric Rolls Out in Google Ads
Google Ads has introduced a new metric called Original conversion value, showing your true, unadjusted…