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Asset Studio For Creative Assets Now Rolling Out

A screenshot of the Google Ads interface displaying the Asset Studio section, where users can create new images with AI, design product visuals, and edit existing images. The Google Ads navigation menus are clearly visible on the left.

Asset Studio has started appearing live in Google Ads accounts under the Tools section, bringing Google’s AI-native creative tools directly into the ad platform.

A screenshot of the Google Ads interface displaying the Asset Studio section, where users can create new images with AI, design product visuals, and edit existing images. The Google Ads navigation menus are clearly visible on the left.

Originally announced at GML 2025, Asset Studio is positioned as a unified creative destination for building high-quality assets faster.

AI-generated content is marked with SynthID, and video editing includes auto-resizing and scene extension.

The rollout appears to be gradual.

This update was spotted by Arbin Maharjan.

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