Over the weekend, a Google Ads API outage caused disruptions across automated tools and platforms (first observed by Frederick Vallaeys), including Microsoft Advertising’s Google Import feature. Advertisers reported unreliable API performance and a blank Google Ads interface in some cases.
Microsoft Advertising temporarily advised against using Google Imports, urging users to update accounts manually. The issue has now been resolved. Imports are functioning normally again, though some delays may occur.
This update was shared by Barry Schwartz.
