Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Brand Names as a Section Title in Search

Screenshot of a smartphone showing Google search results. The query "adsquire" is entered, displaying online appointments and reviews options. A sponsored ad for Adsquire Google Ads for Law Firm is visible with an image of a target and a man with a laptop, seamlessly integrated via Auto Draft technology.

Anthony Higman recently observed Google Ads using brand headlines as the headline for ad section in Google’s search results.

This may be considered as trademark infringement, in addition of no relation between the search term and the ads shown below that belong to other advertisers.

Screenshot of a smartphone showing Google search results. The query "adsquire" is entered, displaying online appointments and reviews options. A sponsored ad for Adsquire Google Ads for Law Firm is visible with an image of a target and a man with a laptop, seamlessly integrated via Auto Draft technology.

Share this article
0
Share
Shareable URL
Read next