Natasha Kaurra shared that starting 28 October 2025, Google will begin enforcing stricter rules around pricing transparency.
Here’s what’s changing:
- Full disclosure: All costs and payment models must be clearly visible before and after purchase.
- No misleading tactics: Bait-and-switch offers or exploiting vulnerable users are banned.
- App & trial clarity: No more “free” apps that require payment to install. Free trials must state the duration and auto-charge terms upfront.
What advertisers should do now:
- Audit ad copy & landing pages for clear pricing.
- Remove or update any misleading or unclear promotions.
- Ensure that all free trials or “free” offers clearly disclose their real terms.
Enforcement starts with warnings (7-day notice) before stricter action, but compliance is critical to avoid disruptions.
This is a significant step to protect consumers and ensure trust in ads as we head into Q4.