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Pricing for Large Quantity Purchases With Bulk Price Attribute


Google has rolled out a new attribute called the “bulk price” for product feed, specifically tailored to help sellers display prices for products when bought in larger quantities.

Now, with the introduction of the “bulk price” attribute, merchants can clearly outline the cost savings for customers interested in buying greater quantities. This move aims to make the pricing more transparent, encouraging informed purchasing decisions. However, it’s important for sellers to remember that the option to buy single units must remain available, except for products that are inherently sold as bundles.

Here is the official help page for bulk_price attribute.

This new feature was uncovered by Emmanuel Flossie.

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