Google Ads has rolled out Locations of Interest targeting inside AI Max for Search campaigns. The new option lets campaigns serve ads to people who have shown interest in a place even when they are not physically there, combining intent signals with traditional geo filters.
To use it open an AI Max for Search ad group, select Locations, and choose the Interest setting. This provides a finer way to reach travellers, future movers, or anyone researching a market without duplicating campaigns.
How does it work?
- You can pick several Locations of Interest per ad group, on top of the campaign’s main geo setting.
- Campaign-level and ad-group-level locations can differ; e.g., keep the campaign on United States while adding Spain as a Location of Interest.
- The Locations of Interest filter is applied to all signals (keyword, landing page, and asset). In other words, an impression is only served if the user has shown interest in the places you named, no matter which signal triggered the match.
Read the Google Ads Help guide on this to learn more: Locations of interest in AI Max for Search campaigns.
This update was shared by Arpan Banerjee and Adriaan Dekker.