Negative Keyword Lists Now Available in Some PMAX Accounts
Advertisers are beginning to see support for negative keyword lists in Performance Max campaigns. This…
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PPC News: July 2025
75 posts
Explore PPC news published in July 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Microsoft Ads Just Improved Impression-Based Remarketing
Navah Hopkins shared a major update on Microsoft Advertising, which has just unlocked more power in…
Segment by Product Data Usage in PMAX Channel Performance
There’s now an expandable row in the Channel Performance report (beta) that gives you a quick summary split…
Who Is “AdWords Administrator”? Ghost Entries in Change History
If you’ve spotted changes logged under “AdWords Administrator” in your Google Ads change…
Brand Inclusions and Exclusions Moving into AI Max
Google Ads is migrating brand inclusions and exclusions into AI Max for all new Search campaigns. Existing brand…
AI Max Search Terms and Landing Pages Report Live
Google Ads has launched a new reporting view for AI Max campaigns. Advertisers can now select “Search terms and…
Smart Bidding Exploration Now Live for tROAS Campaigns
Google Ads has fully launched Smart Bidding Exploration for campaigns using Target ROAS. Advertisers can now…
Gender Exclusions Live in Performance Max
Aleksejus Podpruginas noticed that Google Ads has rolled out gender-based exclusions for Performance Max…
Brand Guidelines Now Default in New PMax Campaigns
Google has completed the rollout of brand guidelines for all Performance Max campaigns created via the Google…
Google Search Ads Test “People Also Consider” Carousel
Google is testing a carousel layout for its “People Also Consider” ad format in search, a shift from…